AREAS OF OUR ACTIVITIES

 

Comprehensive Communication Strategies

Do you need dynamic communications to increase sales in Poland? Perhaps, you do not know which media to use to reach directly to target groups? Or maybe you are expanding investments, but the local community is not friendly to it? HR projects not helping to attract employees? Can’t keep up with assessment of the impact of new regulations on your business? Thanks to many years of activities in such areas, we know your needs! You do not need only PR services. The key is in adapting solutions to the specifics of the Polish market and the sector in which you operate. We will help you overcome the chaos and build a strategy tailored perfectly to your needs.

Product PR and Brand Communication

Together with you, we will write the story of your brand in Poland. Each brand is an idea, commitment and response to someone’s needs. Your brand has a soul for us! And we will show this soul to potential customers. We will use modern tools: storytelling, real marketing, we will match non-standard engaging actions, we will propose a creative event or an innovative roadshow, we will advise on the appropriate media buying strategy or cooperartion with Influencers. All this, so that together with us you can develop your brand story or give it a completely new life!

Training and consulting

We do not only support you in building your company image! In developing a communication strategy, the image of you and your employees is also very important. Do you need media training that will prepare you to participate in a public debate? Perhaps you need to organize crisis training for managers on how to behave in the case of a sudden and unforeseen company-related situations? We know what exercises to implement, what to focus on. We will advise you if and how to answer questions from the media. We work with the best and most trusted specialists in the field of media/communication crisis trainings in Poland. Modern training methods will give you the best results!

Social Media

Do you need influencers’ support? Time to increase ranges? Implement a more coherent concept of promoting posts/ building your profiles on social media? Do you need to implement engaging actions on Instagram? We know that innovations in communication allow you to reach exactly where your customers are looking for information today. We’ll take care of it!

Support in reaching new customers

The goal of every company is to increase sales. Are you introducing an innovative product or a new offer to the Polish market? Do you have interesting partners? Do you want to promote your business model? Are you a company with traditions rooted in the global market and maybe a start-up? We will develop a communication and marketing strategy that supports your sales and direct access to key clients. Let’s adjust our ideas to your target groups!

Media planning and purchase

Based on the market analysis and on the jointly developed strategy to reach your key target groups, we will develop a media plan tailored to your current needs on the market. We are guided by one principle in this regard: your news or advertisement is to go directly to the man who needs your product.

Media relations

We approach the topic of building relations with the media in a long-term and strategic way! We precisely adjust communication channels. We cooperate with renowned partners. We build the relationship network step by step, which gives us a broad overview of the media and allows for successful cooperation, not only around individual events – but also in relation to our clients’ strategic programs and projects. We support you with a long-standing knowledge of the media industry in Poland and awareness of its transformations. We carry out all the tasks of the press office, but, in building your relations with the media, we are much more far-sighted. We develop them step-by-step until reaching long-term, partner communication.

Conferences / Fairs / Debates / Roundtables

Knowledge of key conferences and business congresses in Poland allows us to clearly assess where your company’s participation will be rational and effective. We will advise you what to choose. We will promote your presence comprehensively, using communication channels of our partner news agencies and the media. We will prepare key messages for you to public speaking, based on the current analysis of your industry. We will support media training; we will promote the most important messages towards representatives of the industry and administration. Do you need to emphasize your key market messages by organizing your own roundtable or conference? We will plan and coordinate all activities!

Crisis Communication

We have worked on crisis cases of the largest companies in the industrial sector on the Polish and the European scale – from typical media crises to mastering multi-faceted image crises, incl. in the financial, agricultural, chemical, transport and logistics sectors. We carried out communication activities around the evacuation of factories, reached an agreement with protesting local communities regarding the expansion of production plants and repelled communication attacks of competitors. In a crisis situation, we conduct all media activities and we are available to you right away. We know how crucial the first minutes are in the world of Social Media. But crisis communication is not just a reaction. We support our Clients in the long-term building of strategic plans for dealing with crisis situations. We build crisis communication management systems from scratch. We are a step ahead of the crisis if you allow us to assess the situation and prevent potential communication threats.

Public affairs, Advocacy, monitoring, expert positions

We know how important it is to adapt a business model and sales offer to the changing legislative framework. We have expert experience in cooperation with the most important trade associations, employers’ associations, chambers of commerce in Poland. We provide comprehensive activities to conduct legislative monitoring (based on PL and EU governmental sources and direct contact with industry associations belonging to the Social Dialogue Council). On behalf of our Clients, we assess the potential impact of legislative changes on the businesses they run, we create relevant expertise and positions. Depending on your needs, we also arrange the participation of the representatives of your company in the most important public debates and congresses.

Support in attracting employees / Employer Branding

Every Employer needs a coherent concept of promoting the company towards potential and current employees. Arandora Communications offers comprehensive Employer Branding programs that combine image-building activities with non-standard campaigns targeted at potential Employees. Thanks that we know how to engage young people in the recruitment processes and how to strengthen your image as an employer by internal communication projects on an ongoing basis.

CSR / ESG strategy, Sustainable Development

A positive image of the company also means shaping your business strategy in a socially responsible manner! In times of climate challenges, a difficult international situation and economic crisis – responsible actions are one of the key pillars of building a long-term positive reputation for your brand. We will help you create and develop a CSR/ESG strategy based on the international guidelines in the field of socially responsible business (ISO 26 000, Global Reporting Initiative). We will help you find the best ways to communicate your activities within the frames of the 17 Goals of the United Nations Sustainable Development. We will create for you a long-term implementation plan for CSR projects – targeted at your clients, employees and key social groups.